Platforms & SaaS ยท 1997 - present
Rockit.it
The longest-running Italian independent music community and magazine that I co-founded in 1997.
Rockit is a web platform dedicated to Italian independent music that I co-founded in 1997, it has grown into one of the most recognized online communities for independent artists in Italy, featuring artist profiles, reviews, streaming, events and editorial content.
The platform was built from scratch using PHP and MySQL and has been continuously developed and maintained across multiple generations of web technologies.
Working on Rockit for many years required addressing a wide range of typical challenges of large web platforms, including:
- performance optimization, caching and scalability
- database design and query optimization
- newsletter systems and large-scale email delivery
- SEO strategies and search engine indexing issues
- analytics and traffic monitoring (Google Analytics)
- advertising systems and monetization
- integrations with third-party APIs (Spotify, Google Maps, OpenAI)
- OAuth authentication and third-party login systems
- payment integrations (PayPal, Stripe, Coinbase)
- automated processes using cron jobs and server scripts
- web crawlers and data collection tools
- bot traffic, scraping and attack mitigation
- GDPR compliance and cookie management
- integrations with external services such as Telegram
- version control and collaborative development with GitHub
Rockit has been both a technical playground and a production platform, allowing continuous experimentation with web technologies while supporting a large and active music community.
Technologies
- HTML/CSS
- Javascript
- jQuery
- MySql
- PHP
- Rest API